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GLAY×GiGO Campaign Part 3 Announced!

To celebrate GLAY's arena tour "EXOFIRE," the third installment of the collaboration campaign with the GiGO Group was announced on October 28, 2026. Fans can look forward to a collaboration café, limited-edition prizes, and more.

The Details

On October 28, 2026, GLAY's official website and PR TIMES announced the launch of the third GiGO Group collaboration campaign. This campaign celebrates "GLAY ARENA TOUR 2026-2027 "EXOFIRE"", which will run from November 2026 to February 2027.

The campaign is divided into two phases: Part 1 runs from November 7 to November 19, 2026, and Part 2 runs from November 20 to December 13, 2026. Additionally, starting November 14, a "must-buy" campaign will begin, in which inserting 500 yen (or 500 paid SP on GiGO ONLINE CRANE) into designated crane game machines will randomly yield one multi-clear holder.

Starting November 14, GiGO Group stores nationwide will successively roll out limited-edition prizes including the "GLAY ZURA Mascot Vol.3" (4 types total), "GLAY T-shirts" (4 types total), and a "GLAY body bag." Meanwhile, from November 7 to December 13, collaboration café stands at 8 locations nationwide, including Ikebukuro Building 2, will offer original drinks inspired by GLAY songs along with merchandise sales.

Flashback!

This is not the first GLAY×GiGO collaboration campaign. The first installment took place on June 1, 2024, commemorating the band's 30th debut anniversary.

On March 22, 2025, a collaboration was held to coincide with the release of the 30th anniversary best album, and on May 16, 2025, the second campaign was held to commemorate the dome concert "GLAY 30th Anniversary GLAY EXPO 2024-2025 GRAND FINALE." Given this pattern of GiGO collaborations marking tour and release milestones, this third installment appears poised to become a recurring feature celebrating the "EXOFIRE" arena tour.

One More Thing

Here's a summary of the key dates and how to get the items. Campaign Part 1 runs from November 7 to 19, and Part 2 runs from November 20 to December 13. The must-buy campaign starts November 14, and inserting 500 yen into designated machines gets you a multi-clear holder.

The collaboration café will be held at 8 locations nationwide, including Ikebukuro Building 2, from November 7 to December 13. The drink menu features five options themed after songs: 「HAPPY SWING」, 「汚れた英雄」, 「サバイバル」, 「SOUL LOVE」, and 「VERB」, each priced at 700 yen (tax included). It might be fun to try comparing the drinks named after each song!

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